Multi-location marketing works best when consistency is treated as a shared responsibility rather than a demand for identical communications everywhere.
Category: Diane Stulb
When Event Marketing Gets Credit for the Wrong Results: Measuring Attendance, Engagement, and Incremental Sales
In-person experiences can introduce products, encourage discovery, strengthen partnerships, and bring customers into stores.
The Marketing Calendar Bottleneck: How to Plan Campaigns When Product, Creative, and Retail Teams Work on Different Timelines
The most effective marketing calendars do more than show what will happen and when.